Specless - Responsive Banner Ads That Run Everywhere

Close Responsive Web Advertisements

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Specless Responsive Banner Ads

A simple way to create display ad campaigns that run everywhere

What is this thing?

One ad. Infinite Possibilities.

Specless takes the tedium out of multi-device campaigns. Our platform takes your existing creative and makes it responsive so it’ll look perfect on every screen.

You can create dozens of versions of the same ad to fit every device, market and ad space, which is probably what you’re doing now. Or, you can create just once, make some tweaks and hit send, using Specless. And it’ll be instantly optimized for every place it’s supposed to be. It’s your choice.


How it works

  • 1


    Drag & drop your Photoshop file onto our web interface. See how the ad will look in every size & on every device.

  • 2


    Once you've previewed your ad, it’s easy to make tweaks to optimize the viewing experience for any scenario.

  • 3


    Hit send and your single ad is now a responsive campaign. Able to adapt to wherever it might need to run.

  • 4


    That's it! And now you're free to work on what you really want to do, like award-winning creative.

Amazingly powerful. Totally simple.

Specless just makes sense

  • Flexible Ads
    One size does fit all

    Get the flexibility to run your ads on any device in any banner slot, even in non-standard ad sizes.

  • Better Performing Ads
    Ads look & perform better

    Specless automatically optimizes your ads for the ad space, device and market, so they’ll look perfect every single time.

  • Contextual Ads
    Contextually aware

    Automatically use the right language for the device, such as swapping out the word “click” for “tap” for ads on touchscreen devices.

  • Easy Ads
    Eliminate grunt work

    One version of creative can run in any banner slot – using your existing workflow – making production and trafficking campaigns exponentially easier.

  • Responsive Web Ads
    Built for the responsive web

    Finally, it’s as simple and intuitive to create responsive ads as it is to view them.

  • Track Web Ads
    Built in Analytics

    Automatically track data across all platforms to see which elements of the ad, like logo or call-to-action, engage the viewer, without extra work.

  • Ad Age Digital
    “With the proliferation of tablets, smartphones and corresponding apps and mobile websites, mobile ad unit inventory is varied, complex and constantly growing. For creative shops, this has meant a difficulty in devising campaigns engineered to run on a myriad of devices. Publishers, likewise, have been left with painfully low CPM rates for mobile ads even as consumption on mobile devices has increased.”

    Mobile Ad Industry Calls for Standards As Devices Proliferate | January 25, 2013


See how to optimize the viewing experience for all your ad spaces -- and better monetize traffic to all your products by going Specless

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See how going Specless reduces workflow, improves quality control and makes delivering top-notch digital campaigns easier than ever

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