Choose Your Adventure - Side Bar

Ad Product Overview

Description

The Desktop Sidebar Choose Your Own Adventure is a fun, throwback experience featuring two paths of decisioning accessible from the initial creative that’s served in existing desktop ad slots. Recipients can ‘choose’ which path to follow and then explore the opposite path at any time. It’s terrific at driving high engagement, multiple-click throughs and creating brand affinity.

Ad Format Type
Sidebar
Device Support
Funnel Stages
Relevant KPIs
Qualities
Visual Impact
Interuptiveness
Load Speed
Scalability
Engageability
Ease of Execution

Ad Product Experience

Device
Default Swipe Animation
Alternate Gallery View

Desktop Experience

Default Swipe Animation

The user will have the option to swipe back to the hero card and swipe to the other side continuously.

Alternate Gallery View

In this alternate gallery view, the left and right gallery cards will be visible behind the hero card. As the user swipes through the carousel, the gallery background can either be a solid color or the hero card image blurred out.

Specifications

Technical Specifications

Placement and Behavior
Ad Format Type
Sidebar
Appears above the fold?
Never
Allows for multiple click-throughs?
Yes
Allows the user to close/kill the ad?
No
Allows the user to expand the ad?
No
Ad overlays or obstructs content?
Never
Typically, how large does this ad display?
0-20% of the viewport
Creative Features
Contains video?
No
Contains interactive components?
Yes
Contains animation?
Optional
Contains parallax effects?
No
Requires custom design assets?
Yes
Inventory and Trafficking
Creative can also be run in standard sizes?
Not Supported
Works in Friendly iFrame inventory?
Supported
Works in Unfriendly iFrames inventory?
Not Supported
Works in mobile app inventory (without MRAID)?
Not Supported
Requires the Safeframe API?
No
Requires the MRAID API?
No

Standard Canvas

Standard Canvas - Specs
Ad Format Canvas Type
standard-canvas
Creative Template Panel Type
primary-panel

Layout - 2:3 Portrait

Layout - Specs
Layout Type
2:3 Portrait
Layout Dimensions
375 x 563
Asset/Design Dimensions
750 x 1126
Layout - Wireframe and Mockup
rightleft
Layout - Additional Mockups
Choose Your Adventure Default Gallery View

Default Gallery View - Frame 1

Default Gallery View - Swipe Right

Default Gallery View - Swipe Right Card

Default Gallery View - User has the option to swipe back to main screen to swipe to the other end frame card on the right.

Default Gallery View - User has the option to swipe back to main screen to swipe to the other end frame card on the right.

Default Gallery View - User has the option to swipe back to main screen to swipe to the other end frame card on the right.

Default Gallery View - Swipe Left Card

Choose Your Adventure Alternate Gallery View

Alternate Gallery View Frame 1

Swipe Right Card

Swipe Left Card

Layouts