Hot Spot - Masthead

Ad Product Overview

Description

 The Hot Spot Masthead is an unmissable, high-engagement canvas for calling out select products, features or services for brands. It’s multiple touch-points and prominent positioning are perfect for driving awareness and greatly increasing time spent with the experience.

Ad Format Type
Masthead
Device Support
Funnel Stages
Relevant KPIs
Qualities
Visual Impact
Interuptiveness
Load Speed
Scalability
Engageability
Ease of Execution

Ad Product Experience

Device
Tablet Masthead
Tablet Masthead Expanded Hotspot

Tablet Experience

Tablet Masthead

The 16:9 unit will load, pushing the publisher page down. Once the user interacts with the ad, the expanded hot spot content will display.

Tablet Masthead Expanded Hotspot

Once the hot spot is tapped & the expanded hot spot content is displayed, the user will have the option to close the expanded card and return to main artwork.

Device
Desktop Masthead
Desktop Masthead Expanded Hotspot

Desktop Experience

Desktop Masthead

The 4:1 unit will load, pushing the publisher page down. Once the user interacts with the ad, the expanded hot spot content will display.

Desktop Masthead Expanded Hotspot

Once the hotspot is clicked & the expanded hot spot content is displayed, the user will have the option to close the expanded card and return to main artwork.

Specifications

Technical Specifications

Placement and Behavior
Ad Format Type
Masthead
Appears above the fold?
Never
Allows for multiple click-throughs?
Yes
Allows the user to close/kill the ad?
No
Allows the user to expand the ad?
No
Ad overlays or obstructs content?
Never
Typically, how large does this ad display?
20-40% of the viewport
Creative Features
Contains video?
No
Contains interactive components?
Yes
Contains animation?
No
Contains parallax effects?
No
Requires custom design assets?
Yes
Inventory and Trafficking
Creative can also be run in standard sizes?
Not Supported
Works in Friendly iFrame inventory?
Supported
Works in Unfriendly iFrames inventory?
Not Supported
Works in mobile app inventory (without MRAID)?
Not Supported
Requires the Safeframe API?
No
Requires the MRAID API?
No

Standard Canvas

Standard Canvas - Specs
Ad Format Canvas Type
standard-canvas
Creative Template Panel Type
primary-panel

Layout - 16:9 Landscape - Medium

Layout - Specs
Layout Type
16:9 Landscape - Medium
Layout Dimensions
768 x 432
Asset/Design Dimensions
1536 x 864
Layout - Wireframe and Mockup
rightleft

Layout - 4:1 Horizontal - Large

Layout - Specs
Layout Type
4:1 Horizontal - Large
Layout Dimensions
1024 x 256
Asset/Design Dimensions
2048 x 512
Layout - Wireframe and Mockup
rightleft
Layouts