Hot Spot - Side Bar

Ad Product Overview

Description

The Sidebar Hot Spot is a non-disruptive canvas for calling out select products, features or services for brands in more standard square and vertical placements. It’s multiple touch-points are perfect for greatly increasing time spent with the experience vs. standard display ads.

Ad Format Type
Sidebar
Device Support
Funnel Stages
Relevant KPIs
Qualities
Visual Impact
Interuptiveness
Load Speed
Scalability
Engageability
Ease of Execution

Ad Product Experience

Device
Desktop Side Bar
Desktop Side Bar Expanded Hot Spot

Desktop Experience

Desktop Side Bar

The 2:3 unit will load in the side bar. Once the user interacts with the ad, the expanded hot spot content will display.

Desktop Side Bar Expanded Hot Spot

Once the hot spot is clicked & the expanded hot spot content is displayed, the user will have the option to close the expanded card and return to the main artwork.

Specifications

Technical Specifications

Placement and Behavior
Ad Format Type
Sidebar
Appears above the fold?
Never
Allows for multiple click-throughs?
Yes
Allows the user to close/kill the ad?
No
Allows the user to expand the ad?
No
Ad overlays or obstructs content?
Never
Typically, how large does this ad display?
0-20% of the viewport
Creative Features
Contains video?
No
Contains interactive components?
Yes
Contains animation?
No
Contains parallax effects?
No
Requires custom design assets?
Yes
Inventory and Trafficking
Creative can also be run in standard sizes?
Not Supported
Works in Friendly iFrame inventory?
Supported
Works in Unfriendly iFrames inventory?
Not Supported
Works in mobile app inventory (without MRAID)?
Not Supported
Requires the Safeframe API?
No
Requires the MRAID API?
No

Standard Canvas

Standard Canvas - Specs
Ad Format Canvas Type
standard-canvas
Creative Template Panel Type
primary-panel

Layout - 2:3 Portrait

Layout - Specs
Layout Type
2:3 Portrait
Layout Dimensions
375 x 563
Asset/Design Dimensions
750 x 1126
Layout - Wireframe and Mockup
rightleft
Layouts