Image + Embedded Video - Masthead

Ad Product Overview

Description

The Image and Video Masthead combines the significant footprint of a masthead with both branded artwork and a companion video that’s responsive by nature and unforgettable by design. This experience is both simple to create and exceedingly performs well against video and awareness metrics.

Ad Format Type
Masthead
Device Support
Funnel Stages
Relevant KPIs
Qualities
Visual Impact
Interuptiveness
Load Speed
Scalability
Engageability
Ease of Execution

Ad Product Experience

Device
Image + Embedded Video, Masthead - 16:9

Smartphone Experience

Image + Embedded Video, Masthead - 16:9

Device
Image + Embedded Video, Masthead - 16:9
Image + Embedded Video, Masthead - 3:1

Tablet Experience

Image + Embedded Video, Masthead - 16:9

This is the 16:9 masthead asset used on a tablet device. A 3:1 asset can also be used on tablets.

Image + Embedded Video, Masthead - 3:1

This is the 3:1 masthead asset used on a tablet device. A 16:9 asset can also be used on tablets.

Device
Image + Embedded Video, Masthead - 3:1
Image + Embedded Video, Masthead - 4:1

Desktop Experience

Image + Embedded Video, Masthead - 3:1

This is the 3:1 masthead asset used on desktop. A 4:1 asset can also be used on desktop.

Image + Embedded Video, Masthead - 4:1

This is the 4:1 masthead asset used on desktop. A 3:1 asset can also be used on desktop.

Specifications

Technical Specifications

Placement and Behavior
Ad Format Type
Masthead
Appears above the fold?
Always
Allows for multiple click-throughs?
No
Allows the user to close/kill the ad?
No
Allows the user to expand the ad?
No
Ad overlays or obstructs content?
Never
Typically, how large does this ad display?
20-40% of the viewport
Creative Features
Contains video?
Yes
Contains interactive components?
No
Contains animation?
No
Contains parallax effects?
No
Requires custom design assets?
Yes
Inventory and Trafficking
Creative can also be run in standard sizes?
Supported
Works in Friendly iFrame inventory?
Supported
Works in Unfriendly iFrames inventory?
Not Supported
Works in mobile app inventory (without MRAID)?
Not Supported
Requires the Safeframe API?
No
Requires the MRAID API?
No

Standard Canvas

Standard Canvas - Specs
Ad Format Canvas Type
standard-canvas
Creative Template Panel Type
primary-panel

Layout - 16:9 Landscape - Medium

Layout - Specs
Layout Type
16:9 Landscape - Medium
Layout Dimensions
768 x 432
Asset/Design Dimensions
1536 x 864
Layout - Wireframe and Mockup
rightleft

Layout - 3:1 Horizontal - Large

Layout - Specs
Layout Type
3:1 Horizontal - Large
Layout Dimensions
1024 x 341
Asset/Design Dimensions
2048 x 682
Layout - Wireframe and Mockup
rightleft

Layout - 4:1 Horizontal - Large

Layout - Specs
Layout Type
4:1 Horizontal - Large
Layout Dimensions
1024 x 256
Asset/Design Dimensions
2048 x 512
Layout - Wireframe and Mockup
rightleft
Layouts